Offices Business Support and Services Available in Spanish



Mexico City, February 24, 2015
Press Release 17/15




  • The forum will be held on May 6 through 8 on the Riviera Maya, Quintana Roo.
  • The main objectives of the summit are to strengthen the Latin American region and encourage companies to internationalize.


Press release 12-15


The Minister of Economy, Ildefonso Guajardo Villarreal, witnessed the signing of the Memorandum of Understanding between ProMéxico and the World Economic Forum (WEF) to hold the Tenth Edition of the World Economic Forum on Latin America, from May 6 through 8, on the Riviera Maya, Quintana Roo.

The theme of the tenth edition of WEF LATAM 2015, signed by Francisco González Díaz, CEO of ProMéxico, and Marisol Argueta de Barillas, Director of the WEF for Latin America, will be “Advancing through a Renovation Agenda,” whose objective is to focus on meetings and dialogues about the reforms and structural changes that move the region forward and the design of an agenda that boosts Latin America’s competitiveness and productivity.

Ildefonso Guajardo Villarreal said that “the 2015 edition is a good time to do a reconciliation of the progress in implementing the Mexican reforms, and an ideal moment for the analysis and projection of Latin America as a whole.”

He added that the challenge is how to envision the future of Latin America on three pillars:

  1. The strengthening of institutions, which is one of the major issues for the continent.
  2. The renovation of the economic framework, which has to do precisely with the reforms themselves; the change and transformation of the framework that regulates Latin American economies.
  3. The long-term vision, which will analyze which actions the Latin American region has to take to achieve strategic positioning in the future.

These themes have been chosen because, the Minister underlined, “we want to make this meeting a platform to establish a road map on which the region’s leaders can share and combine their development strategies.”

He emphasized the importance of defining public policies in terms of innovation, new capital markets to finance entrepreneurship, and how to integrate Latin America into this dynamic of technology transformation.

He went on to say, “This invitation from the WEF is aimed at those who lead Latin America’s major multinationals, the region’s most prominent entrepreneurs. It will attract European representatives, some members of the TPP negotiations (in which Chile, Peru and Mexico are part), be attended by neighbors from North America and have the participation of entrepreneurs from the region and other continents.”

Meanwhile, Marisol Argueta de Barillas, Director of the WEF for Latin America, explained that the forum will analyze the international context and how it impacts Latin America; how the region’s leaders are preparing and continuing with the process of fundamental structural reforms to ensure economic growth, including in the long term.

“It is our wish that strategies can be discussed and commitments undertaken to ensure Latin America’s economic growth over the last 10 years and advances in the social agenda are not compromised,” she added.

In turn, Francisco González Díaz, CEO of ProMéxico, said that the WEF LATAM 2015 will be a unique and privileged platform on which the region’s leaders can share and combine their development strategies.

He announced the presence of more than 750 participants including heads of state, and presidents of multinational companies during the three-day forum, which will address topics that are of vital importance for Latin America, concluding that the seed will be planted to design a new horizon towards prosperity.

Later on, Minister Ildefonso Guajardo Villarreal; Marisol Argueta, Director of the WEF LATAM; Angélica Fuentes, CEO of Omnilife; Carlos Slim Domit, Chairman of América Movil; Gerardo Gutiérrez Candiani, Chairman of the Business Coordinating Council; and Herminio Blanco, among other officials and entrepreneurs, attended an open dialogue about the expectations of participants in the World Economic Forum on Latin America.




Communication and Image General Coordination
Follow us on Twitter


About ProMéxico — ProMéxico is the Mexican government institution that supports Mexico's trade abroad and the internationalization of Mexican companies, and attracts foreign investment. Mexican business owners have access to a ProMéxico office in their place of origin, both in Mexico and abroad, bringing them closer to their potential buyers. Furthermore, foreign investors can reach every corner of the world through offices strategically located in areas that are key for world trade. For more information go to:


Download Documento PDF