Foro de Cancún 2017
Fecha del Foro de Cancún 2017

The main forum for investment opportunities and productive linkage in Latin America and the Greater Caribbean

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Cintillo de Banderas del Foro de Cancún 2017 Cintillo de Organizadores del Foro de Cancún 2017

About the event

General information

 What is Cancun Forum?

Most important business forum in the Greater Caribbean region, aimed to strengthen the ties for a better integration in the global value chains and to diversify the business areas in Latin America and the Greater Caribbean.

The main activities of the Cancun Forum are a business round tables between buyers and exporters from the region but also seminaries and workshops on building a regional strategy to project our business opportunities to others markets.

 The Forum Goals

The Cancun forum is focused on strengthening the synergies between the 48 Latin American and Caribbean economies through investments and on increasing the commercial flows for a better integration in the global value chains with market diversification pointing to Pacific-Asia, Africa and Europe.

 Event schedule

To register, validate and develop your business agenda, you must have in mind the following steps:

 Opportunities with The Greater Caribbean region

Main factors:

  • Sustained growth of the Caribbean exportations to the region.
  • A natural market for the Caribbean companies.
  • Knowledge of the Caribbean brands and products.
  • Appropriate markets for Caribbean SMEs.
  • A similar business culture and a strategic geographic location.
  • A wide demand, large consumers of imported goods.
  • Strong presence of investment from the Global Caribbean companies.

The Greater Caribbean area regroups all the countries with coastline in the Caribbean sea, including Mexico, Central America countries, Colombia, Venezuela and the Caribbean.

 How to make business with Latin America and the Greater Caribbean?

 Information about Cancun

Thanks to its air links, hotel infrastructure, and number of conference and convention centers, Cancun was chosen by Forbes magazine as the best city in Mexico for doing business.

A key aspect of a city are its communication links. Cancun International Airport has 32 airlines operating domestic and international flights. In terms of convention centers, Cancun Center Conventions & Exhibitions comprises 7,296 square meters of exhibition area, divided into three levels, and covers 7,000 square meters over thirteen open-plan rooms, and a 420-seat auditorium. With regard to accommodation, of the 170 existing hotels, 23 offer a combined total of over 70,000 square meters for this type of corporate events.

Finally, eating options are available all along Boulevard Kukulcán, with some 200 restaurants.

Source: Forbes magazine

The temperature forecast for November is a minimum of 25° and maximum of 32°, based on the historical averages for the period the forum will be held.


628,306 inhabitants

Sources: United Nations and World Bank

Air: Cancun International Airport

Land: Central de Autobuses de Cancun

The following links offer information about the area’s attractions





29 MDD



Cancun Forum 2017

Strategic Sectors

Cancun Forum 2017

Diversification of markets

Cancun Forum 2017

Business matchmaking sessions

 What is it about?

The business matchmaking sessions consists of planned business meetings designed to connect important regional companies with the Pacific-Asia, African and European markets.

The main objective of the Forum is the Business round, so it will be present in all the activities.

Business matchmaking sessions are a simple and efficient mechanism of planned face-to-face meetings between buyers and exporters from the Greater Caribbean region, Latin America, Pacific-Asia and Africa, all of whom have been previously accepted and approve for participation, which takes place once a given number of appointments has been confirmed on the website, generating an atmosphere favorable to business. The aim of the business matchmaking forum is to boost exports of regional products with potential buyers; Caribbean and foreign companies can review buyers and accept meetings through the website. For Cancún Forum 2017 40 buyers from Central America and the Greater Caribbean will be present, together with 120 Caribbean exporters.

Around one thousand business meetings will be held. ProMéxico’s offices abroad will start the promotional effort by identifying the purchasing firms in the region interested in participating in the event. Based on demand, ProMéxico’s offices in Mexico will invite Caribbean firms with exportable products to participate.

Companies interested in participating must register on the event website, for approval by the organizers.

All participating companies should register and will receive approval on the basis of the products and services they offer, their export capacity, and the requirements of international buyers.


  • Latin American biggest companies and transnational companies.
  • Transnacional companies from Latin America and the Greater Caribbean region interested in internationalize to the Pacific-Asian region or Africa.
  • SMEs exportation networks.

Foreign buyers

The event will also integrate companies with the following profile:

  • Importers and distributors in the agro and fishing industries, processed foods, drinks, metal mechanical, chemical, construction materials, plastics industry, textile, ICT, health, pharmaceutical, machinery, electronical equipment, automotive and auto parts industries.
  • Buyers, distributors and importers of supermarket chains.
  • Buyers and sellers from the tourism industry: hotels, restaurants and cruises.
  • Buyers of grocery stores, boutiques and departments stores, for the fashion industry: textile, tailoring, shoes and jewelry.
  • Direct buyers from the construction industry, hardware stores and household products.
  • Buyers from departments’ stores, home centers and household items.
  • Foreign distributors, importers and representatives of the previous economical sectors.

 Phases of registration


The business matchmaking sessions want to generate comercial meetings and business opportunities between Latin American and the Caribbean buyers and exporters.

On Thursday 28th and Friday 29th of September, pre-agreed face to face meetings will take place, an opportunity for the exporters to present theirs products to the buyers, according to the participating economical sectors.


  1. In order to participate in the business matchmaking forum you should register on the official website of Cancun Forum by filling out the registration form in its entirety. It is very important that the company completes all the obligatory fields, in order to ensure quality meeting sessions.
  2. Next, you will receive an email confirming your registration. An approval process will be carried out by ProMéxico staff in accordance with the acceptance policies. You will receive notification via email of your company’s acceptance to the business matchmaking forum.
  3. According to the published program, the meeting scheduling process will begin. Logging-in to the site with your username and password you will be able to manage all your business meetings by reviewing all the participating companies. At this stage the company status is “accepted”.
    1. Business meetings will be held between 40 foreign buyers and the Caribbean export companies that meet the participation criteria.
    2. In addition, using the option “Organize meetings”, you will be able to request meetings according to schedule availability. Appointments will be accepted or rejected according to the commercial interests of the parties. In the option “Manage business agenda”, you will be able to view your calendar and accept the meeting requests other participants have sent you, where these are of interest.
  4. Once you have reached the minimum number of meetings required, the company will automatically change its status to “confirmed”, granting you the benefit of attending the event with your schedule already programmed.
  5. Before leaving for the event we recommended you print the latest version of your agenda, which will show the times and table numbers for your meetings.
  6. Each foreign buyer will have a fixed table number assigned to them; there they will hold all their meetings. The Latin American or the Caribbean exporter will move from table to table according to their pre-planned meeting schedule.

 Phases of confirmation

The company has partially completed the registration form. The registration must be fully completed to conclude the process.

The company has correctly completed the registration form. The company is undergoing the approval process and will be accepted on the basis of the admission policies set out by the event organizers.

The company has met the necessary requirements to set up its meeting schedule with business counterparts. According to the agreed dates, it may request, confirm, or reject meetings according to its commercial interests. This phase does not imply confirmation of participation.

The company has organized the minimum number of business meetings required by the organizers and its participation in the event is confirmed. This will enable it to obtain the benefits provided for participation.

 Participation requirements

Be an international buyer with the minimum number of confirmed meetings (foreign company interested in acquiring Caribbean products or services).

Prior to the Event

  1. Fill out and submit the forms required (in case of applying for Travel Allowance).
    • Support Application for Foreign Beneficiaries (
      The information contained in the application and the company profile submitted will be analyzed by the event organizers in order to determine the feasibility of participation of each company.
  2. Registration to the business matchmaking forum
    • ProMéxico will send interested buyers the link for registration to the matchmaking platform for participants to fill out their business profile and their product/service requirements (minimum three).
    • The information will be analyzed by ProMéxico staff to determine the feasibility of company participation based on the potential of finding suitable counterparts.
    • After being validated, buyers and exporters will be able to organize their meetings schedule (sending and accepting business meeting requests via the platform). The link to enter the platform will be sent (via email) once the company is approved.
    • The final meeting schedule for each buyer must be accepted prior to the event.
  3. Confirm the flight itinerary to Cancun, Quintana Roo, for the dates of the event. It is requested to arrive by September 27, 2017.
  4. It is recommended to have a company website.
  5. It is recommended to bring business cards in Spanish and English.

During the event

  1. Attend the business meetings and general activities scheduled by organizers.

After the event

  1. Complete and submit to ProMéxico the evaluation survey provided to each event participant, together with subsequent follow-up surveys.
    • Start the reimbursement application procedure with the nearest ProMéxico office (OREX).
      IMPORTANT: In order to apply for reimbursement, the companies must submit all boarding passes, both inbound and outbound, showing that the person attending the event left the country where the company is established.

Conditions of participation

Completion of registration does not guarantee admission to the event (see the different phases for confirming participation in the business matchmaking sessions). To this end, ProMéxico will undertake a rigorous selection process of the registered companies based on the information provided in the registration form. Successful verification of this information will automatically change the company status from REGISTERED to ACCEPTED.

It is important to bear in mind that those companies accepted and confirmed may attend with a maximum of two participants. Entry is not permitted to a third person from the same company.

Failure to attend the event or business meetings will be cause for rejection in future events organized by ProMéxico.

 Working tables

  • Opportunities for financing the tourism sector.
  • Challenges and opportunities for integration into global value chains through intraregional trade.
  • E-commerce: Accelerating the diversification of markets.

 Diversifying Markets

 Generating Opportunities for the Tourism Sector

Cancun Forum 2017

Boosting Investments:


Program and Recommendations

Wednesday 27 September 2017

15:00 – 19:00 Registration of participants.
19:00 – 21:00 Welcome cocktail on the Deck Hotel Presidente Intercontinental Bar (Networking).

Thursday 28 September 2017

08:50 - 09:00 Official visit to the Greater Caribbean Pavilion.
09:00 – 09:20 Opening ceremony.
09:40 – 10:20 Magistral Panel.
10:20 – 11:10 Plenary Session “Latin America and the Greater Caribbean: Developing its potential to the world”.
11:10 – 11:55 Panel 1 “Driving the competitiveness of the Tourism sector”.
11:55 – 12:40 Coaching Session “The business pulse in our region: Learn, Innovate and Compete”.
12:40 – 12:50 Financing Tourism as a strategic link.
12:50 – 13:25 Panel 2 “Improving the tourist competitiveness in order to raise the quality of its services: the participation of the PYMEX”.
13:25 – 14:00 Prospects of the sector and support to the tourist infrastructure.
15:00 – 18:30 Business roundtable for the diversification of markets for Latin America and the Greater Caribbean.
15:00 – 16:00 Working tables “Fostering Smart Destinations in Latin America, the Greater Caribbean and Europe”.
16:00 – 17:30 Working tables “Challenges and opportunities for integration into global value chains through intraregional trade”.
17:30 – 18:30 Working tables “E-commerce: Accelerating market diversification”.

Friday, September 29, 2017

08:30 – 14:15 Second Meeting of the RED IBERO for Trade and Investment Promotion Agencies in Latin America and the Caribbean.
10:00 – 14:00 Business roundtable for the diversification of markets for Latin America and the Greater Caribbean.

Download program 


Dress code

It is recommended that men wear guayaberas, or shirts made of fabrics as cotton and linen; shoes or moccasins. Women should wear light dresses made of fabrics as muslin, linen or coarse cloth, and sandals. It is important to highlight that colors should be light, pastel or neutral. Avoid dark and shiny fabrics.

Download Recommendations 

Supported by:

+52 (55) 5447 7070 | 01 800 EXPORTE (397 6783)

Presidente InterContinental Hotel
Boulevard Kukulkán Km. 7.5, Hotel Zone, Cancún, Quintana Roo, Mexico, 77500


Hotel information

ProMéxico has established agreements with two hotels so that those attending Cancun Forum can reserve with preferential rates.


Hotel Simple room Double room Code Breakfast included Contact Phone / Email Website Distance
Presidente InterContinental  $2,380.00 MXN.  $2,760.00 MXN.  Foro Cancún 2017 Bancomext Patricia Novelo 01-998-848-8700 ext.- 1848   Hotel Sede
Krystal  $2,150.00 MXN.  $2,150.00 MXN.  Foro Cancún ProMéxico Bancomext No Yahir Perez +52 (55) 5261 4566   7 min.
Urban Hoteles  $1,494.00 MXN.  $1,494.00 MXN.  Foro Cancún ProMéxico No Yahir Perez +52 (55) 5261 4566   18 min.
Beachscape Kin Ha Villas & Suites Cancún  $1,606.50 MXN.  $1,606.50 MXN.  ProMéxico No Yarid de la Cruz +52 (998) 891 5428   3 min.
Real Inn Cancún  $1,480.00 MXN.  $1,480.00 MXN.  Foro Cancún ProMéxico No Erica Flores 01 998 283 0400 ext. 801   5 min.