Offices

ProMéxico

ProMéxico



Profiles of the Directive team

Francisco N. González DíazPaulo Carreño is, since February 2017, CEO of ProMéxico, the agency of the Mexican federal government in charge of strengthening the participation of Mexico in the global economy through the internationalization of Mexican companies, the promotion of exports, and the attraction of foreign direct investment.

From 2016 to 2017, Mr. Carreño was Deputy Minister for North America at the Ministry of Foreign Affairs. During this period, the Mexican government undertook a strategy to increase its presence in the region.

Previously, between 2015 and 2016, he was in charge of the country’s branding strategy and of international media at the Office of the Presidency. There, he took part in the design and implementation of a project to strengthen the image of Mexico and to improve the perception of the country abroad.

In 2014, Mr. Carreño closed a stage in his professional career after 10 years of successful work in the financial sector. He was Executive Director for Communications and Institutional Relations at Grupo Financiero Banamex and the spokesperson for Mexico at Citigroup, the bank with the largest global footprint.

Between 2013 and 2015, he was president of the Marketing, Communication and Social Responsibility Commission of the Asociación de Bancos de México, the representing body of Mexico’s banking sector. In this capacity, he advocated for the Financial Reform enacted by President Peña Nieto’s government in 2014.

From 2001 to 2007, Mr. Carreño was founding partner and CEO of his own lobbying and strategic communications firm. Previously, between 1998 and 2001, he was associate and Director of Media and Crisis Management at a renowned strategic communications firm with presence in over 100 countries.

Professor of law at the Instituto de Administración Pública and at the Universidad Iberoamericana, he holds a Master in Public International Law from Leiden University in the Netherlands (1995-1998) and a Bachelor’s degree in Law from Universidad Iberoamericana (1989 – 1994).

Mr. Carreño is married and has three kids. He was born April 21, 1972.

Arturo A. Dager GómezArturo holds a Law Degree from the UNAM (National Autonomous University of Mexico), a Master's in Law from the University of Houston, a Diploma in Diplomatic Studies from the Matías Romero Institute, and has completed multiple specialized courses both in Mexico and abroad.

From May 2014 he has held the role as ProMéxico’s General Coordinator of Legal Affairs.

Arturo Dager has made his career mainly in the Mexican Foreign Ministry, which he joined in 1985 and in which he has held, among other positions: Director of International Litigation, General Director of Legal Affairs, Legal Consultant (on two occasions), and Department Head of Legal Coordination and Documentary Information. Whilst abroad he was attached to the General Mexican Consulate in Houston and to the Mexican Embassy in Washington. In 2004 Arturo obtained the rank of Ambassador in the Mexican Foreign Service, which he entered in 1990.

From 2007 to 2011 he worked in his own office dedicated to the attention of international affairs.

Arturo has been a teacher at the Anáhuac University and University of the Americas, as well as in the TEC of Monterrey where he was also an associate researcher. He has been invited as a lecturer to several governmental and private academic institutions in Mexico City, other parts of the Republic and abroad.

He is an honorary member of the Mexican Academy of Private and Comparative International Law, a member of the US-Mexico Bar Association, and the International Law Association.

César Jesús Fragozo LópezCésar Fragozo is Head of ProMéxico’s Sector Development Unit. ProMéxico is an agency of the Secretary of Economy responsible for the promotion of Mexican exports, attracting foreign direct investment in Mexico and for the internationalization of Mexican companies around the world.

Prior to his position as Head of Unit, César served as Minister for Asia and the Middle East, directing ProMéxico’s representative offices in the People's Republic of China, India, Japan, Singapore, Malaysia, Taiwan, Qatar and the United Arab Emirates, among others. Representing Mexico, César has also served as a Commercial Counselor in Taiwan, Hong, Kong and Germany, strengthening the country’s economic and business ties with the outside world. César holds a degree in Business Administration from the Monterrey Institute of Technology and graduated from the ICMA Center for Education and Research in Market Security at the University of Reading in England and the Goethe Institute in Berlin.

Diana Itziar Gómez JiménezShe has been leading ProMéxico’s institutional communication efforts since May 2016. She was appointed as Director of Message Development in July 2011. ProMéxico granted her two major recognitions for her development on that position. Among other achievements as Director of Message Development she designed and developed a presentation highlighting the most important aspects of trade and investment in Mexico —this presentation is still used by ProMéxico’s representatives abroad. She also coordinated the development of the "Mexico 360" app for mobile devices, featuring the most important facts of Mexico’s business environment, industries and economic sectors.

From January 2009 to July 2011, she served as editor in chief at ProMéxico’s General Coordination of Communications and Image. On that position, she leaded the publication of more than twelve books and booklets highlighting the country’s competitive advantages.

Before working for ProMéxico, she was founding partner of Plasmar, an editorial house founded in 2003 and focused in periodicals. As a member of Plasmar, she developed and launched a magazine specialized in classic and collectable cars —it was the first of its class in Mexico and it is still published.

Itziar Gomez holds a bachelor’s degree in Latin American literature by the Universidad Iberoamericana, a master’s degree in book editing by the University of Salamanca, Spain, and a diploma in book editing by the National Autonomous University of México.

She has lectured in different national forums about book editing, speech scripting and data visualization.

Eleonora García FerrellShe holds a bachelor’s degree in administration by the Autonomous Technological Institute of Mexico (ITAM) and a diploma in organizational development by the same institution. She is certified on hotel management by the Hotel Business Gastronomic Center.

She joined ProMéxico in June 2015 to coordinate the works for Mexico’s Pavillion at the Milan Universal Expo 2015, which received more than 1.6 million visitors. Mexico’s Pavillion was granted two awards by Exhibitiors Magazine. In recent years, she was responsible of the operation and logistics of the Mexican delegation to the World Economic Forum in Davos, Switzerland.

Before joining ProMéxico, she was Director for Business Tourism at the Mexico Tourism Board, where she was in charge of promoting Mexico’s MICE tourism offer. During the period she served at this position, Mexico increased its presence in the main international forums related to MICE tourism. Her experience in the Mexico Tourism Board and her extensive knowledge of the MICE industry have become two of her main assets.

At the beginning of her career she worked for the Investment Commission of the state of Morelos, where she helped to attract investment projects valued at more than 650 million, in sectors such as the textile industry and TICs. Those projects are still operating in the state of Morelos.

She was a consultant to the World Bank and the Inter-American Development Bank, and a teacher at ITAM, Universidad Intercontinental and Centro de Estudios Superiores de San Ángel.

She enjoys spending her spare time assisting joggers who are visually impaired.

Jesús Mario Chacón CarrilloMr. Chacón holds a Master’s in Economics and Food Science from the University of California, Davis. He has a career in diplomacy, where he holds the rank of Ambassador. He has performed a significant number of duties as Secretary-General, advisor, technical secretary, lobbyist and negotiator, Ambassador, Head of Chancery, and General Consul, among others, in the public sector, mainly in the areas of education and international relations. He has spoken on economic and political topics in universities in Mexico and abroad. He was decorated as a Grand Officer of the Order of Leopold II by the Kingdom of Belgium and as an Officer of the Legion of Honor by the French Republic.

The responsibilities of the UPINI include the development, proposal, and implementation of business promotion plans, programs, strategies, guidelines, and activities carried out by ProMéxico through its headquarters and offices abroad, in both investment and export promotion; the coordination and alignment of every activity performed by ProMéxico to promote foreign direct investment in Mexico; to provide timely assistance to potential investors by offering them support, advice, and mentorship throughout the process of establishing their investment in Mexico, and to define, alongside the Export Promotion Unit (UPE), the policies and strategies for promotion abroad that must be implemented to further the exports of Mexican products and the internationalization of Mexican companies.

Karla Garcidueñas SevillaShe is a lawyer with more than eighteen years of experiences in public service at several legal, administrative, human resources, planning and logistics areas within Mexico’s federal government. She has worked in entities such as the Ministry of Foreign Affairs, the Office of the Mexican Attorney-General, the Mexican Postal Service, and the National Commission for the Protection and Defense of Users of Financial Services. She has been an advisor to the Attorney General of Mexico, director of strategic planning and human resources at the Mexican Postal Service (with a workforce of more than 18,000 employees) and technical secretary to the Chief Clerk of the Ministry of Foreign Affairs, where she played a key role in the organization and logistics of important events like COP16 and G20.

In ProMéxico she has been involved in business forums organized at the presidential summits in Punta Mita and Veracruz, as well as at the World Economic Forum on Latin America, held in Cancún, Quintana Roo, in May 2016. She also participated in the organization of the forum within the China International Small and Medium Enterprises Fair 2014, in Guangzhou City, China.

She helped to put into operation ProMéxico’s Strategic Alliances service, aimed at creating alliances among the public and private sectors to promote foreign trade and the attraction of FDI, as well as help Mexican companies to export and go global.

Currently, she is the head of the Technical Secretariat to the General Directorate, responsible of coordinating, organizing and supervising the actions required for an adequate follow-up to ProMéxico’s performance indicators and goals, in order to timely inform about its progress to the institution’s Technical Committee.

Marco Erick Espinosa VincensMarco Espinosa served until April 2016 as Executive Director of Prospective Analysis and Innovation at ProMéxico's Business Intelligence Unit, an area responsible for the generation of geo-sectoral strategies for the development of highly competitive industries and niches in Mexico. He is also responsible for the conceptualization and implementation of high impact projects that, through trade and investment, produce economic, scientific and technological development in the country.

In his capacity promoting Foreign Trade and the attraction of Foreign Direct Investment, Marco has more than 35 years of experience, including 13 years representing Mexico abroad, during which his roles included being the Republic’s commercial advisor in France and in Canada. He has served in world-class institutions such as the Mexican Institute of Foreign Trade (6 years), the National Bank of Foreign Trade (23 years) and ProMéxico (6 years).

Marco’s main assignments have included: the Regional Coordination for North America, with particular attention to the portfolio of export and Foreign Direct Investment projects; the Foreign Trade Technical Directorate of the Mexico-European Business Center, which manages the Integral Support Program for Small and Medium-sized Enterprises (PIAPYME); the Export Assistance Office, where he was responsible for monitoring and regularizing the agreements regarding investment packages and state export promotion programs; and the Sectoral Management for Asia and North America, where he was Area Head for the Promotion of Foreign Investment, in charge of automotive, software, metalworking and electrical-electronic industries.

Born in Mexico, he has a vast academic background in foreign trade and marketing, holds a degree in Marketing and has studied at the Académie Commerciale Internationale in Paris, France, at the Korean Development Institute in Seoul, South Korea, at the Center for International Trade Studies-IMCE-CECI and has also participated in Boston International Marketing Institute’s International Marketing Program.

He formed part of the team responsible for creating the Competency Standard EC0258 - "the promotion of exports, internationalization of Mexican companies and of foreign direct investment in Mexico," registered with CONOCER.

Ricardo Ampudia y MalacaraRicardo Ampudia studied Social Communication Studies with a specialty in Publishing and Journalism and has a Master’s Degree in Communication from the Pacific Western University. He has broad experience in public service and in the private sector with noteworthy participation at the General Directorate of the “Hoy” (Today) Magazine, and as a founder of the University’s Communication Center.

In the government, Ricardo Ampudia was Director of Foreign Press and Public Relations of the Presidency, Adjunct General Director of “FONATUR” (Mexico’s tourism investment office), Mexico’s Consul General in Houston, Designated Ambassador in Denmark, Director General of Protocol at the Secretariat of Foreign Affairs, Subsecretary of Promotion at the Secretariat of Tourism, Director General of Social Communications at the Secretariat of Interior, and Commissioner General at the Milan Global Expo.

Zandra Prieto LópezZandra Prieto has a degree in International Relations from the Ibero-American University with a specialization in International Economy. She holds a Diploma in Ecology, Environment and Sustainable Development from the same university, and has taken several specialized courses in matters related to international business.

Prieto has over 24 years’ experience in the public sector in matters concerning foreign trade and the attraction of foreign direct investment. Also, she worked during 16 years at the National Exterior Commerce Bank in the finance department in financial programs in support of Mexican businesses, and in the promotional department in which amongst other functions, she worked as Adjunct Commercial Counsellor in Montreal, Canada and in Paris, France.

She participated in the implementation and structuring of financial support to exporting businesses, and coordinated the liaison group with chambers and business associations at the National Council of Micro, Small and Medium-sized Businesses of the Secretariat of Economy. Also, she participated in the Alliance for the Modernization of SME’s of the Secretariat of Economy.

Prieto, collaborates with ProMéxico since eight years ago, in which time she has occupied the Directorate and the Coordination of Support and Institutional Relations and formed part of the group that created the Labor Competency Standard ECO258: “Promoting exportations, internationalization of Mexican businesses and foreign direct investment in México” with national reach and approved by “CONOCER” (National Council for Standardization and Certification of Labor Competencies) and published at the “DOF” (Official Journal of the Federation) on October 15th 2012.

Currently, she functions as General Coordinator of Advisers in ProMéxico.